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Company Updates
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July 28, 2025
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3 min read

Announcing Three Key Promotions at Devika

As Devika continues to scale, we’re excited to announce three strategic promotions that strengthen our leadership team and support the next phase of our growth.

Announcing Three Key Promotions at Devika

As Devika continues to scale, we’re excited to announce three strategic promotions that strengthen our leadership team and support the next phase of our growth.

Sabrina Venish – Head of Operations

Sabrina’s role has recently expanded to oversee Devika’s core business functions, including legal, finance, HR as well as strategic partnerships and our marketing – ensuring each area is aligned, well-supported, and operating effectively. She’s leading the implementation of systems and processes that help us scale with confidence, while giving our team and clients a trusted senior leader for any matters.

“Sabrina’s leadership ensures Devika operates with precision and pace. It frees me to focus on strategic growth and the long-term vision for the group,” said Ken Kencevski, Managing Director of Devika.

Daniel Herrmann – Head of Engineering

Daniel now works on the business, no longer in it, focusing on multiplying the efforts of the engineering team. He will be doing this across key initiatives, including leading our engineering direction, driving innovation across our tech stack, processes, and AI adoption. His role ensures we continue delivering best-in-class outcomes in a fast-changing tech landscape.

“This role keeps us on the bleeding edge – so we stay agile, efficient, and always ready to build what’s next,” said Ken. “It also allows our development team to stay focused on product outcomes, knowing that our engineering practices, tools, and stack are being continuously improved and maintained by Daniel.”

Daniel Oliver – Product Architect & Developer

Having been part of launching over 30 digital products at Devika, Daniel is stepping into a more senior role, guiding technical product design in early planning phases and supporting alignment during delivery. He also mentors other developers and strengthens our overall product development capability.

“Having someone shape architecture that is focused on the product from the start helps us deliver smarter, stronger products aligned with business goals,” Ken added.

These promotions are part of a broader evolution at Devika. As we take on more complex projects and support more ambitious founders, we’re building the leadership structure to match and formalising our shift from pure software development to full-spectrum product development.

Changes to role titles for existing team

With our continued emphasis on product and business outcomes, we’ve evolved our team structure to reflect the way we work: end-to-end product development. Every role at Devika now carries a shared responsibility to contribute across the full product lifecycle, from product design and solution architecture to full-stack engineering.

To reflect this, our software development roles are now titled Full-Stack Product Developers, highlighting the multidisciplinary nature of our work.

“With the rise of vibe coding and AI-generated apps, it’s never been more important to define what real product development looks like,” said Ken Kencevski, Managing Director of Devika. “Our team delivers robust, production-ready, scalable products – not just prototypes. These new roles reflect what we actually do and how we do it: full-stack, full-spectrum, best-in-class technology delivery.”

We’ve also welcomed new team members recently, and we’ll be announcing more soon.