Maria Lucas and Alison Egan Successfully Launch IATW

Dental professional Maria Lucas and Sparkling White Smile founder Alison Egan successfully launched the Institute of Aesthetic Teeth Whitening (IATW) website, a significant milestone in the business’s recent establishment and collaboration.

Sharing Maria and Alison’s appreciation for education, we built IATW an e-commerce website to provide their customers with digital access to information and training. In the future, this platform will be a learning management system.

IATW Are Filling an Educational Cavity

Maria and Alison have identified a lack of support and information available for aspiring technicians and are filling this cavity with specialized training, expert-led courses, and continuous opportunities to upskill at IATW.

“Teeth whitening continues to be a relatively unregulated service area. An industry first, IATW wants to have a positive impact on the current educational landscape available for teeth whitening and bring two communities together, in the best interest of the customer,” Alison and Maria share.

Technology is Changing IATW’s Trajectory

Technology is creating more opportunities for dental professionals and aspiring technicians by increasing accessibility to educational material. Maria and Alison are leveraging this technology to provide quality, informational content to their customers.

“Now, more than ever, education needs to be transparent, accessible and achievable. Teaming with Devika means that IATW can roll out an online platform that is set to deliver results.”

Alison and Maria also explain how their digital platform is increasing the global accessibility of their courses.

“It is giving any student the option to learn, upskill, and qualify from any location, any time.”

“With the assistance of videography, online support, and a user-friendly educational platform, IATW are dedicated to a forward trajectory of the business.”