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January 13, 2025
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4 min read

Glean App: Fitness and Nutrition App Launch 🚀

Explore the launch of Glean App, the innovative fitness app developed by Devika, offering personalised health plans and tailored fitness journeys.

Glean App: Fitness and Nutrition App Launch

Glean App: Fitness and Nutrition App Launch

In an impressive display of technology and market readiness, Devika’s latest fitness project, Glean App, onboarded over 4,000 users within minutes of its launch. This milestone not only demonstrates the quality of Glean App’s content and programs, but also highlights Devika’s capability to deliver scalable and robust software solutions in the competitive fitness industry.

Launch Stats

The launch of Glean App was a resounding success, marked by impressive statistics that showcase both the demand for the app and the robustness of the technology behind it:

  • Almost 5,000 sign-ups within the first 24 hours, with no failed signups.
  • Over 50,000 sessions on day one, with no downtime experienced.
  • #2 Health & Fitness on the app store in Ireland.
  • #17 overall app for the UK.
  • I, recipes have been viewed over 120,000 times and over 20,000 unique users have used the app (including free users).

The technology stack, built using Baseline, AWS and integrated with Stripe and Intercom, responded flawlessly with minimal downtime and performance issues, handling the surge in traffic effortlessly.

Building for Scale Using Modern Technology

As part of our commitment to building scalable and efficient digital solutions, Devika leveraged Baseline’s serverless technology architecture and AWS’ Infrastructure as Code (IAC) Service, Cloud Formation, for the development of the Glean App. This strategic choice was pivotal during the launch, as it allowed the infrastructure to automatically scale up to accommodate the initial surge in user demand, ensuring a smooth and uninterrupted user experience. More importantly, this serverless setup also enables scaling back down to normal usage levels post-launch, optimizing cost-efficiency. As a result, Glean App only pays for the infrastructure they actually use, rather than maintaining an environment capable of handling peak launch day traffic that is rarely needed again. This approach not only ensures financial efficiency but also enhances overall resource management, aligning perfectly with the dynamic needs of a modern fitness app.

Testimonial From Glean App Co-Founder, Evan Daly

My name is Evan Daly, and I’m one of the co founders of Glean App. Around about one year ago, both myself and Sean Casey decided that we wanted to build our own fitness app from the ground up, with the goal of simplifying health and fitness to ultimately help people get lifelong results. We didn’t want to just go down the generic route of white labeling an app.

We wanted to build our own app from scratch exactly the way we wanted so we have full control of all the different features that are going to be added over the coming weeks and months. Due to a recommendation, we decided to reach out to Ken from Devika. We had our initial conversation, and from there, we haven’t looked back. We launched around one month ago, and on day one, we sold out with thousands of members, and ever since, the feedback has been just 10 out of 10 in regards to the user friendliness of the whole app, the functionality of the whole app, and that’s all down to the lads at Devika.

Two of the main reasons we decided to work with Devika was number one, their communication from the very, very start has been just 10 out of 10. They explain things in very simple terms, which is really important. So we’ve Full understanding of the process because both myself and Sean don’t come from a tech background. Number two, the speed at which they do everything has been absolutely exceptional. Even from when we launched only four weeks ago, there’s been so many bits added to the app to make it better and better.

And that’s ultimately our goal over the coming months. If you have a good idea and you want to bring it to life, I can’t recommend Devika enough. The whole team are absolutely exceptional in what they do and we look forward to working with them over the coming months.

Comments from the Glean Community

The community’s response has been overwhelmingly positive, with numerous users expressing their excitement and satisfaction with the app’s features and user experience. Screenshots from our social media platforms depict a buzzing community eager to explore everything Glean has to offer:

Advice for Fitness Entrepreneurs

For fitness entrepreneurs looking to launch their fitness apps:

  • Focus on Scalability: Ensure your technology stack can handle sudden surges in user activity, without affecting ongoing costs of maintaining your app.
  • Engage Your Community Early: Build a community around your product well before launch to guarantee a warm reception.
  • Prioritize User Feedback: Quick iterations based on user feedback can significantly improve product quality and user satisfaction.

For more information about GleanApp, check out the case study.