Facing the Biggest Challenge of my Career to Find my Purpose
A personal narrative on overcoming career challenges to discover purpose, highlighting experiences at Devika.

Too often I hear people refer to their workplace negatively. People feel like they’re working themselves to the bone in a company that Marie Kondo would say “sparks no joy.” I believe that being passionate about your work and aspiring to achieve meaningful things is crucial, not only for your professional life but for your mental health and overall well-being.
Inspired by (you guessed it) Richard Branson, I believe that “there is no greater thing you can do with your life and your work than follow your passions – in a way that serves the world and you.”
Finding Purpose at Devika
Finding my passion has been one of the most important things I have had to discover and wrestle through. It has taken the support and encouragement of friends and family and my own determination to find my passion and start a business around it.
Finding my passion is what led me to Devika, which focuses on building meaningful experiences that positively impact people, the planet, continue to push boundaries, and lead to prosperity. My passion is to use tech boldly in order to reach a greater goal in mind; to create solutions that better the community, businesses, and individuals in meaningful ways.
The Journey to Devika and My Passion For It
When I was growing up, I looked up to my parents and the business they had created. Through the ups and downs, they continued to invest in the company, making difficult and necessary decisions where needed. This includes rebranding the company to what’s now known as Speedmaster.
While I love cars and worked at Speedmaster for a few years during my university days, the paradigm shift happened when I realized that I didn’t have the same level of passion for Speedmaster that my father did. Knowing that bothered me every day. Inspired by him, I pursued my own career, determined to start a business that I truly cared about.
Leaving Speedmaster
Speedmaster was an incredible opportunity. I learned a lot about technology and the business world during my time there, especially when implementing technology and establishing a tech and marketing team became my responsibility.
When I left Speedmaster, my goal was to not only find my passion but launch a business that reflected my values. To do so, I left my relatively cushy and safe career, convinced that my passions were worth pursuing; A trailblazer in uncharted territory with a hope that others would resonate with my mission and benefit through it.
Was It All Worth It?
Without a doubt.
Devika is a huge achievement and has challenged me unlike anything else. I’ve experienced many wins but also countless setbacks where I’ve had to strategize, learn, and rebuild my business.
I’ve put a lot on the line and have put in countless hours to get Devika off the ground. It’s been hard work but I’ve never regretted it. What’s driving me to work hard is my passion and belief that Devika will positively impact individuals, businesses, and communities in meaningful and unimaginable ways.