Equalution’s Journey to a Customised Pocket Nutrition App

An Introduction to Equalution

Equalution applies their own scientific formula to help users maintain a healthy relationship with food.

“We not only achieve results but also facilitate a good relationship with food” Co-founder of Equalution Jade shares.

Inside Equalution’s Journey Before Partnering with Devika

Before the Equalution and Devika collaboration, the team “ran a highly manual business and individually constructed each individual’s meal plan”

This involved servicing the individual’s “coaching experience on a number of different third party platforms such as My Fitness Pal and Facebook messenger.”

After experiencing rapid growth and a high success rate, the team “soon realised that [the] model was unscalable” says Jade.

The Transformation of Equalution’s Digital Experience

To manage their rapid growth, Equalution reached out to the Devika team.

“Our partnership has changed our day to day processes, overall profitability, improved workflow and of course efficiency.”

“We have streamlined their journey onto one platform with a user and admin dimension as opposed to using multiple softwares and platforms. We have also been able to stay in control of issues and improve our system and experience in light of user feedback instead of forfeiting influence to other platform hosts” says Jade.

A Game Changer in Meal Planning

“The best metric of measurement is the time taken to construct a meal plan.

“Prior to our partnership with Devika it could take up to 30 minutes to produce a single meal plan. Now it can take as little as 3 seconds and where amendments are required due to user preferences, as little as 1-2 minutes” Jade explains.

The new system has enabled the team to be “ highly responsive to user feedback [which] Devika’s efficiency and eye for solutions has allowed for.”

To Err is Human, This is Why We Love Technology

Through their digital transformation, Equalution’s platform has become “a one-stop-shop, allowing all facets of a body transformation to be combined into one optimal user experience”

“To then be efficiently responsive to this information via our own admin portal custom built for optimal in-house usage, has meant that we now better connect with the customers journey and minimise human error and missing integral details” she adds.

Transforming the User Experience

Jade explains how the updated system has transformed Equalution’s customer experience as “aesthetically it looks better, it is a more accurate database the clients have access to and it is a better overall experience.”

“Devika offers dual benefit in not only their heavy involvement in discussions to determine the best solutions but also delivering promptly on these too.

“They have never failed us on meeting a deadline and as two founders without a tech background they have made complicated processes and solution options digestible and well translated for the both of us,” Jade adds.

“We look forward to a continuously bright future with Devika!

(PS You’re the best Ken!)”