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January 13, 2025
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2 min read

Inside Charli & Kate’s Virtual Consultations and Hair Care

Insights into Charli & Kate Hair Company's virtual consultations, empowering clients to understand and love their hair.

Inside Charli & Kate’s Virtual Consultations and Hair Care

Charli & Kate Hair Company are creating tailored salon experiences that “empower guests to truly understand and love their hair”.

Rather than trying to pump customers through a revolving door, Charli & Kate are inspired by their passion; to create beautiful, healthy hair with premium products that the planet loves too. Accredited as a Sustainable Salons AustraliaPartner, the team support ponytail collection for cancer and alopecia sufferers, properly dispose of e-waste, and recycle products to save materials from landfill.

Founded by Melissa Gorgievski and with the support and mentorship of her father Lube Markovski, Charli & Kate are collaborating with Devika to provide virtual consultations and online services to customers.

Lube Markovski details how Charli & Kate’s collaboration with Devika has helped their business thrive online.

“We did not have any social media, web page or online retail platform prior to working with Devika. Their contribution to our business has been invaluable and has allowed us to grow and develop our brand.

“Our web page has allowed us to really take our business to the next level.”

Markovski explains how the digital platform is adding value to guests’ experience beyond the salon.

“We now provide online retail and salon booking appointments through our web page.

“It allows us to reach customers that we have never been able to in the past,” he shares.

Thank You For The Review

We’re flattered to hear Markovski’s feedback from his experience with Devika.

“From beginning to end the experience was extremely professional and inclusive.

“We actually felt we were in a true partnership with Devika, aimed at developing our business model in maximising opportunities.

“Thank you Devika, our success is truly a reflection of your support. We could never have reached our success without you.”

It also looks like our congratulations are in order as Charli & Kate continue in their success and are soon to open their second salon! Keep up-to-date with their developments. Or take a look back at the beginnings of our collaboration.